Vanarama have today joined forces with Non-League Day and Matt Le Tissier to launch a campaign to break the attendance record at Vanarama Conference fixtures on 6th September.

Vanarama’s #thumbsup4NLD campaign is a “call to arms” to recruit personalities who love the game to put their “thumbs up” for Non-League day and raise awareness via social media.

The campaign will raise awareness of Non-League football to all football fans and ask them to go to support their local club on Saturday 6th September 2014 on a day when there are no Premier League or Championship fixtures.

The target is to achieve a Non-League Day attendance of more than 50,000 at Conference games on the day, breaking the existing record of 39,210, from 2012.

Vanarama will make a donation on behalf of every fan attending a Conference fixture to Prostate Cancer UK, the event’s charity.

Based on last year’s attendance this will be a donation of £4,000, however if the match day attendance across the Vanarama Conference is higher than 50,000, Vanarama will donate at least £10,000. Full details can be found at

To help raise awareness for the campaign, join Matt Le Tissier and others, and post pictures of you and your friends with ‘thumbs up’ to @Vanarama and using #thumbsup4NLD, or

Matt Le Tissier, Thumbs Up For Non-League Day ambassador said: “Non-League Football is close to my heart and the lifeblood of the beautiful game in this country.

“I am excited to be supporting this campaign and encourage everyone to tweet their thumbs up photos and get down to their local club this coming Saturday.”

“Let’s break the record and raise money for Prostate Cancer UK.”

Andy Alderson, owner & managing director, Autorama Group said: “As a company of football fans, we are excited to be sponsoring the Vanarama Conference, and delighted to be supporting Non-League Day and Prostrate Cancer UK at the same time.

“We hope to help the clubs attract fans from the wider football family on this special day in the Football calendar.”

AFC Fylde face Oxford City away from home this Saturday.