AFC Fylde are delighted to announce the appointment of Peter Sutton as their new Chief Operating Officer.

In this role, Peter will be focusing solely on the ‘non footballing’ side of the club, with overall responsibility for Sponsorships, Hospitality, Commercial & Partnering, Media Management, Ticketing & Merchandise, Advertising, and Fan Engagement.

Peter joins the club from Blackburn Rovers, where he was the Sales & Marketing Manager for Women’s football. He has previously built an extensive level of commercial, sales and marketing experience, having held several senior roles with international companies including Adidas, Reebok, and North Face.

We know that Peter will be given a big welcome by everyone connected to AFC Fylde.