James Rowe


James Rowe was appointed as Coasters boss in early March after the departure of former manager Jim Bentley.

Rowe began his coaching career after retiring at just 27 years old, moving into a role with Birmingham City Academy before going on to work in West Ham United’s Academy. He later left in 2015 and was appointed as Assistant Manager to Garry Waddock at Aldershot Town. Despite interest from League Two sides for the pair, both remained at the Shots and guided them to two successive play-off positions in 2016/17 & 2017/18 before leaving by mutual consent.

A spell at Gloucester City followed, where he equalled their best league start in 78 years, as well as eight wins from nine games. The successful spell there led to him taking on the Chesterfield job, where he took them from 22nd in the league to sixth and secured a play-off place. In his first full year at Chesterfield, Rowe guided the Spireites to 101 points from 50 league games and set up a FA Cup Third Round tie with Chelsea at Stamford Bridge.

He left Chesterfield by mutual consent, and after a period out of the game, he returned to the dugout with Fylde on the 8th of March 2022.

David Haythornthwaite


Club Chairman David Haythornthwaite, good friend of President Dai Davis, is a successful local businessman and Chairman of the Tangerine Group. His first involvement with the club came as Main Sponsor Vetplus in 2006 and his involvement grew into the development of a new era of AFC Fylde which kicked in after the club’s greatest day as Kirkham and Wesham Football Club winning the FA Vase at Wembley.

He brings ambition, drive and professionalism to the club in its long-term bid to be in the Football League by 2022. With David’s investment and sponsorship the club have gone on from strength to strength and the club’s development since his involvement has taken the club to the next level. Roles were reversed with Dai Davis in the summer of 2011.

David has overseen the rise through the leagues as Chairman and has invested wisely in all areas of the club, including the Mill Farm project.

Dai Davis


Dai’s association started with the club as a Player when the club began as Kirkham in the 60’s. After his long association as a player and stints living abroad he returned to the club in 1993 when he became Chairman. Since that time Dai orcherstrated the rise of Kirkham and Wesham FC. Success soon followed and with his significant financial support combined with the appointment of Mick Fuller together they enjoyed year on year success winning West Lancashire League titles, League cups, LFA Cups and competitions through the 90’s. Davis backed the move to Kellamergh Park in 2006 when he was joined by good friend and successful businessman David Haythornthwaite and together they kickstarted the club’s transition to AFC Fylde and subsequent move up the non league football pyramid from Step 7 to Step 4 in 3 Seasons. The pinnacle of his reign as Chairman has to be Kirkham and Wesham’s finest hour in May 2008 winning the FA Vase a proud moment for long standing Chairman. Roles were reversed with David Haythornthwaite in summer of 2011. 

Since 2011, Dai has been an active member of AFC Fylde and is the Club President. 




1 AFC Fylde463245106112890543347841
2 Youth AFC Fylde1171334221222
3 Chorley126241919020
4 Reserves AFC Fylde960332161618
5 Curzon Ashton116051520-518
6 U18 AFC Fylde751122111116
7 Solihull Moors124351416-215